This new sing depicts the everyday struggles in life and urges young people out there not to be ashamed of their profession but rather to work hard and keep hustling until they make it. Enjoy this new piece and do not forget to leave your comments…
Today we have another talented person on our platform. He is a great Influence in the 237 Entertainment Industry… Am talking about Gervais Ngongang, Co-founder and manager of Big Dreams Entertainment; one of the leading record labels in Cameroon.
237Xclusive: WelcomeGervais and thanks for having us. First we will like to know; How did you get into music management ?
Gervais: I have been into fashion and entertainment for a long time just didn’t take it seriously until a few years ago. I worked with a clothing line “Jasaïd” so I had to contact artists and labels to put the brand in their video clips…I worked with friends like Jovi, Numerica, X Maleya.
237Xclusive: As a talent manager, what are the attributes you look for when scouting for artists?
Gervais: The first thing is we are not looking for stars, so if you are already a star, we cannot work with you. We are simply looking for humility, talent and hard work. Hard work because I cannot define and artist with one song. I have to listen to more than just one song before I can sign you. They could be songs, freestyles or cover …I just have to listen to more. Maybe you also have to be young so that we can have the same vision. It’s not a main attribute but it’s important.
237Xclusive: You recently did a commercial for a trade mark in Ivory Coast – Heart Angel. How do you handle talent management and modeling at the same time?
Gervais: Well , I can’t say I’m a model anymore, and this brand in question belongs to the Co-founder of Big Dreams. This is how we met ; We met in front of a catwalk and he asked me to work with him..he wanted me to be his model and I accepted so we started working…3 years ago when I wanted to start up with Big Dreams, I told him that I have and artist I want him to dress and he accepted. Then we continued together and got bigger. That artist is Locko.
237Xclusive: After the Canal D’or awards, your very good friend JasonSaïdou Diakite (CEO of Jasaïd ) uploaded a video reminding you of how “it” all started . Can you tell us more about it?
Gervais: The truth is when I met Locko I was working with Jasaïd. I met Locko at a concert and I approached him because I loved what he was doing. As time went on , I proposed to Jason to start up a music part of Jasaïd so that we could promote Locko but he wasn’t ready, he told me “J’aime bien Arthur, j’aime ça musique, j’aime ce qu’il fait, mais en ce moment je ne suis pas prêt...je veux me concentrer sur les vêtements” . So I went on alone and that is how I gradually diverted from Jasaïd to Big Dreams. We still work together though not officially but we help each other from time to time.
Thanks for having us Gervais, was a pleasure talking to you. We wish you the best in your career, have a good day
Just like he promised, Locko drops new single titled Je serai la
Locko front liner at Big Dreams Entertainment, after releasing “Thank you Lord “, Thanking God for his quick recovery after a ghastly motto accident just released a new single “Je serai là” .
A beautiful song promising “her” to always be there for her…better or worse….WHO COULD SHE BE?…While trying to fathom that out enjoy this wonderful song which is the third extract of his up coming album.
Gervais NGONGANG (co-founder of Big Dreams) and Arthur LOCKO (signed artist ) announced the release of a new song “Je serai là”
It pretty obvious that Big Dreams Entertainment have been at great work recently. A few weeks ago their front linner artist LOCKO released his latest single “ThankyouLord” , soon after their newly signed Rapper Ko-C released “I loveyou” featuring Locko which has been on TV and radio stations for a while now.
Today , Gervais NGONGANG (co-founder of Big Dreams) and Arthur LOCKO (signed artist ) announced the release of a new song “Jeserailà” by the later on Sunday 4th June 6pm on their YouTube Chanel. Anticipate good music and support our very own.
237xclusive : Once more we are pleased to have another talented Cameroonian around. This time it’s the latest Big Dreams team member, Ko-C. Ko-C Welcome on board! It’s a great pleasure to have you here and hope this interview will enable your fans know more about you and inspire younger artists.
Ko-C : Thanks very much 237xclusive. It’s always a pleasure to be on your platform. 237xclusive: To begin with…when did you conceive the idea of being a rapper and how did you work towards it?
Ko-C : I started 2013 and was listening to fast rappers like sarkodie, technine, Busta rhymes and Twister. I had to start by learning their lines, style and trying to rap like them too until I got my own lyrics.
237xclusive : In your opinion given that the Cameroon industry is still budding, what are the principal problems faced by Cameroon artists? Do you think it’s lack of funds or the audience isn’t supportive enough?
Ko-C : I think the aspect of promotion is the main problem that we face here in Cameroon. Producers don’t take the promotion of their artist seriously as in getting their songs to the audience in an intense manner. In a nutshell, negligence by producers and fear of investing. The joy of every artist is to see his art out there and relate with his fans properly. All this boils down to promo
237xclusive : That’s very true! So as an artist, how do you manage your career and an other aspects of life?
Ko-C: Well am done with school had my degree last year am focusing just on my music now. But wen I was still in school I use to preserve two hours of my time every day to write a verse or chorus. 237xclusive : Considering your rapid growth in the music industry. How do you manage your relationships with old friends and those who will want to hook up?
Ko-C : It all depends on how you were supportive to the artist wen he was still struggling. Normally u can not really have everyone close to you but I try as much as possible to relate with friends and fans out there to the fullest.
237xclusive : Already your song “I love you” is a wonderful piece of art and ur cover of “if” by Davido was everything. With that alot of pple are expecting some more of that good music, So do you have any up coming projects you think your fans should know about?
Ko-C : They should always expect stuffs from me anytime anyday. I love surprising them.
237xclusive: The name Ko-c is rather unique I must say. How did you come up with it and what are your real names?
Ko-c: Ko-c means Knock out Christian and my real names are Njang Collins.
237xclusive: Finally what message do you have for fellow artist and your fans as well?
Ko-c : ok to my fellow up rising artists, stay focused and be prayerful. As for my amazing fans thanks for always supporting, Ko-c will never let you down. Finally thanks to 237xclusive for granting me this interview, keep the fire burning.
237xclusive: Once again thank you and keep up with the good work!
Supporter is the first single off Locko’s forthcoming album. He collaborated with the talented Mr Leo of Alpha Better Records
Supporter is the first single off Locko‘s forthcoming album. He collaborated with the talented Mr Leo of Alpha Better Records. The video was directed by NS Pictures and features OAP, Brice Albin. Watch and be sure to enjoy!
Do le dab is the 6th single from Tenor and the first with a Afrotrap sound. It highlights the popular movement ” Dab ” with originality from Cameroon . Recently signed under the label War Machine in collaboration with Big Dreams entertainment, this single by Tenor announces a new adventure.